Twitter and Reddit blew up yesterday on the announcement that the LEC was getting into bed with Neom, a new project by Mohammed Bin Salem, a terrible person who also happens to have murdered dozens of people.
Unsurprisingly, the LEC have instantly cancelled the sponsorship after backlack from the community. Who’d have thought it? What’s amusing, however, is the fact the turnaround probably has one of the worst apologies I’ve ever heard (below).
“As a company and as a league, we know that it’s important to recognize when we make mistakes and quickly work to correct them. After further reflection, while we remain steadfastly committed to all of our players and fans worldwide including those living in Saudi Arabia and the Middle East, the LEC has ended its partnership with NEOM, effective immediately. In an effort to expand our esports ecosystem, we moved too quickly to cement this partnership and caused rifts in the very community we seek to grow. While we missed our own expectations in this instance, we’re committed to reexamining our internal structures to ensure this doesn’t happen again.”